Let me just start by saying that a brand identity is more than just a logo. I couldn't tell you how many times people have approached me to get their "branding done" aka- "I just need a logo". And that is somewhat fine because they do need a logo to represent their business. But what they fail to understand is that a logo is just one of the many elements that make up a brand. In order to create a successful brand, it needs to be developed the right way! A brand is composed of various elements that together[...]
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